AFO friendly footwear


PLAE designs premium quality products that are fun, engaging and built for the way kids play.


Give your kids healthy, happy feet for a lifetime. We’ve engineered PLAE shoes to follow the natural contour of a child’s foot, leaving the cartilage and fledgling bone room to grow its own way. the interchangeable tabs adjust to accommodate thinner, wider or thicker feet.


Kids put their shoes to the test. PLAE is ready for them. With our dynamic traction, we make sure little feet can feel the ground beneath them and get a grip on it. The rest is designed to elite athlete standards: super shock absorption, durable toe guards, and wicking, washable anti-microbial inserts.


As parents, we believe kids everywhere should have healthy families, happy memories, and pristine playgrounds. and we stand behind this belief with every shoe. we take every step to minimize our carbon footprint by sourcing responsible, recycled and non-toxic materials and operating in a solar-powered fair-labor factory that is architecturally designed to reduce energy consumption.

Check out Our Story

Source PLAE


What happens when a big kid has kids? Well if you were a design guru for the likes of Puma, Diesel, and UGG and live in San Francisco, you launch a start-up for kids (of all ages) and name it PLAE.
PLAE shoes are uniquely engineered to promote the natural development of children’s feet. We use the same approach often reserved for elite athletes and Olympians in designing PLAE shoes. Published on YouTube Oct 4, 2013
  Further reading

Understanding the Role of Children’s Footwear on Children’s Feet and Gait Development: A Systematic Scoping Review, Wang Y, Jiang H, Yu L, Gao Z, Liu W, Mei Q, Gu Y. Healthcare (Basel). 2023 May 13;11(10):1418. doi: 10.3390/healthcare11101418. Full text

Key concepts in children’s footwear research: a scoping review focusing on therapeutic footwear, Hill M, Healy A, Chockalingam N.  J Foot Ankle Res. 2019 Apr 27;12:25. doi: 10.1186/s13047-019-0336-z. PMID: 31061678; Full text

Incorrectly fitted footwear, foot pain and foot disorders: a systematic search and narrative review of the literature, Buldt AK, Menz HB. J Foot Ankle Res. 2018 Jul 28;11:43. doi: 10.1186/s13047-018-0284-z. Full text

Also see
Footwear for Children Caring for Kids – Canadian Paediatric Society

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